Privacy Policy

1. Introduction

TagRescue Ltd ("we," "our," or "us") is committed to protecting your privacy and ensuring transparency about how we handle your personal data. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding your personal data.

This Privacy Policy applies to all users of the TagRescue platform, including tag owners and anyone who scans a TagRescue tag (referred to as "finders").

2. Information We Collect and Legal Basis

We collect different types of information depending on how you interact with our Service. We process personal data under the following legal bases: contractual necessity (to provide our Service), consent (where you have given permission), legitimate interests (to improve and secure our Service), and legal obligation (to comply with applicable laws).

2.1 Account Information

When you create an account, we collect your name, email address, country of residence, and password (securely encrypted).

2.2 Tag Profile Information

When you create or manage a tag profile, you may provide tag names, descriptions, contact details, reward information, and photographs of items or pets.

Important: You should not include sensitive personal information (such as your home address, financial details, or medical information) in tag descriptions or any other fields. If we detect that such information has been added, we may remove it to protect your privacy. You remain responsible for any risks that may arise from choosing to make information publicly visible.

2.3 Tag Photographs

When you upload photographs, we store and process the images to display on our platform and use automated content moderation tools to detect inappropriate content. Images that fail moderation checks will be rejected. If you believe your image has been incorrectly blocked, please contact us at support@tagrescue.co.uk.

By uploading images, you confirm that:

• You own or have permission to upload these images
• No people are identifiable in these images without their consent

2.4 Tag Scan Data

When someone scans your tag, we automatically collect the date, time, approximate location, and device information. If the scanner voluntarily shares their precise location, we also collect GPS coordinates.

2.5 Finder Contact Information

When a finder scans your tag, they may voluntarily provide their name, telephone number, email address, and a message. All contact information provided by finders is voluntary.

To protect finder privacy, we automatically anonymise finder contact details after a period of time. Telephone numbers and email addresses are permanently deleted when anonymised.

2.6 Tag Sharing Data

When you share tag access with another user, we collect invitation details, acceptance status, and permissions granted. Both parties can see relevant information about the shared access.

2.7 Subscription and Payment Data

When you purchase a subscription or tags, we collect billing information, order details, subscription type, and transaction history. We do not store your full payment card details on our servers. These are securely handled by our certified payment processor.

We record your consent at the time of purchase, including the policy versions you agreed to and relevant technical information.

2.8 Communications and Support

When you contact us for support, we collect email correspondence, support ticket history, and any information you provide in your messages.

2.9 Newsletter Subscriptions

If you subscribe to our newsletter, we collect your email address, consent confirmation, and subscription source. You can unsubscribe at any time by clicking the unsubscribe link in any newsletter email.

2.10 Technical and Security Data

We collect technical information to secure our Service and improve user experience:

Essential Cookies:

We use essential cookies that are strictly necessary for authentication, security, and the proper functioning of our Service. These cookies do not require your consent.

Analytics Cookies (Optional):

With your consent, we use Google Analytics to understand how visitors use our Service. Google Analytics collects information such as:

• Pages you visit and time spent on each page
• How you arrived at our Service (referrer information)
• Your approximate location (country and city level)
• Device type, browser, and operating system
• Whether you are a logged-in user or guest visitor (without identifying you personally)

Google Analytics uses cookies to collect this information. When you first visit our Service, you will see a cookie consent banner allowing you to accept or decline analytics cookies. If you decline, Google Analytics will not be loaded and no tracking cookies will be placed on your device.

You can withdraw your consent at any time by clearing your browser cookies. Google Analytics data is automatically anonymised and does not include your personal identity. For more information about how Google processes data, see Google's Privacy Policy.

Security and Service Improvement:

We also log user actions, IP addresses, device information, and timestamps for security monitoring, fraud prevention, and service improvement purposes.

3. How We Use Your Information

We use your personal data to:

• Provide and manage our Service, including account management, tag creation, scan notifications, and location information
• Process subscriptions and payments
• Facilitate communication between tag owners and finders
• Enable tag sharing functionality
• Send service updates, account notifications, and respond to enquiries
• Deliver our newsletter (if you've subscribed)
• Maintain safety and security through content moderation, fraud prevention, and security monitoring
• Improve our Service by analysing usage patterns and developing new features
• Comply with legal obligations and protect our legal rights
• Analyse usage patterns and understand user behaviour (with your consent, via Google Analytics) to improve our Service and develop new features

4. Who We Share Your Information With

We share your personal data only in the circumstances described below. We never sell your personal data to third parties.

4.1 Service Providers

We use trusted third-party service providers to help us operate our platform, including providers for payment processing, email delivery, cloud infrastructure and storage, content moderation, location services, security, and customer support. These providers only process your data on our behalf and in accordance with our instructions.

All service providers are contractually required to process data only in accordance with our instructions, implement appropriate security measures, comply with UK GDPR and data protection laws, and delete or return data when their services are no longer required.

Analytics: We use Google Analytics (provided by Google LLC) to analyse how users interact with our Service. Google Analytics processes data on our behalf in accordance with their data processing terms. Google may use the data collected to contextualise and personalise ads in their own advertising network. You can opt out of Google Analytics by declining our cookie consent banner or by installing the Google Analytics Opt-out Browser Add-on.

4.2 Tag Sharing

When you share tag access with another user, both parties can see relevant information according to the permissions granted, including tag details and scan history.

4.3 Finders

When someone scans your tag, they can see only the information you have chosen to include in your tag profile. Finders will not see your email address, account details, or any other personal information unless you have explicitly chosen to include it in your public tag profile.

4.4 Legal Requirements

We may disclose your personal data if required to do so by law or in response to valid legal processes, requests from law enforcement or government authorities, or situations where we believe disclosure is necessary to protect rights or safety.

4.5 Business Transfers

If TagRescue is involved in a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring organisation. We will notify you before your data is transferred and becomes subject to a different Privacy Policy.

5. International Data Transfers

Your personal data is primarily stored and processed within the United Kingdom. Some of our service providers may be located outside the UK or European Economic Area (EEA).

We will not transfer your personal data outside the UK or EEA unless adequate safeguards are in place, such as approved data protection clauses and contractual arrangements that ensure appropriate protection.

You can request more information about the specific safeguards in place by contacting us at support@tagrescue.co.uk.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Account data and tag information are retained whilst your subscription is active and for a period after your subscription ends to allow you to access historical records and comply with our legal obligations.

Inactive accounts that have never been verified may be deleted after a period of inactivity. Dormant accounts with no activity for an extended period will receive a warning before deletion.

Finder contact details are automatically anonymised after a period of time to protect finder privacy. When anonymised, telephone numbers and email addresses are permanently deleted.

We are legally required to retain financial records (invoices, payment transactions, subscription details) for 6 years from the end of the relevant financial year for tax and accounting purposes.

Newsletter subscription data is retained until you unsubscribe. After you unsubscribe, we retain your email address in a suppression list to ensure that we do not send you further marketing communications.

When we delete your data, we permanently remove or securely anonymise it within our systems and backups.

7. Your Data Protection Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

7.1 Right to Access

You can request a copy of the personal data we hold about you. We will provide you with a copy of your data in a structured, commonly used, and machine-readable format.

7.2 Right to Rectification

You can request that we correct any inaccurate or incomplete personal data. You can update most of your account information directly through your account settings.

7.3 Right to Erasure

You can request that we delete your personal data in certain circumstances. We may not be able to delete your data if we have a legal obligation to retain it or if we need it to establish, exercise, or defend legal claims.

7.4 Right to Restrict Processing

You can request that we limit how we use your personal data in certain circumstances.

7.5 Right to Data Portability

You can request a copy of your personal data in a commonly used, machine-readable format to transfer to another service provider when processing is based on consent or a contract and carried out by automated means.

7.6 Right to Object

You can object to processing of your personal data when we are relying on legitimate interests as the legal basis or when we are using your data for direct marketing purposes. If you object to direct marketing, we will stop processing your data for that purpose immediately.

7.7 Right to Withdraw Consent

Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.

7.8 How to Exercise Your Rights

To exercise any of these rights, please contact us at support@tagrescue.co.uk with your full name, registered email address, and details of the specific right you wish to exercise.

We will respond to your request in accordance with applicable data protection laws. We may need to verify your identity before processing your request to protect your personal data from unauthorised access.

7.9 Right to Complain

If you are unhappy with how we have handled your personal data or responded to your requests, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)

• Website: https://ico.org.uk
• Telephone: 0303 123 1113
• Online: https://ico.org.uk/make-a-complaint

8. Children's Data

TagRescue is a general audience service not specifically intended for children. We do not knowingly collect personal data from children without appropriate parental consent.

If you are a parent or guardian and believe that your child has provided us with personal data without your consent, please contact us immediately at support@tagrescue.co.uk. We will take steps to delete such information from our systems.

9. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or damage.

Our security measures include encryption, access controls, secure infrastructure, and security monitoring.

Whilst we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously review and improve our security practices.

Your Security Responsibilities:

• Keep your password secure and do not share it with anyone
• Use a strong, unique password for your TagRescue account
• Log out of your account when using shared or public devices
• Contact us immediately if you suspect unauthorised access to your account

10. Third-Party Links

Our Service may contain links to third-party websites, services, or resources that are not operated by us. This Privacy Policy applies only to TagRescue. We are not responsible for the privacy practices of third-party websites.

When you click on third-party links, you will leave our Service and be directed to the third party's website. We encourage you to review the privacy policy of any website you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational, legal, or regulatory reasons.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy and post a notice on our website.

Your continued use of our Service after changes have been made constitutes your acceptance of the updated Privacy Policy. If you do not agree to the revised Privacy Policy, you should stop using our Service and may request deletion of your account.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: support@tagrescue.co.uk

We aim to respond promptly to all privacy enquiries.